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You must establish availability parameters with your clients
Have you ever had a client who demanded you always be on call? Doesn’t matter what time of day. Weekends. Holidays. You’ve got to be...
stan
Aug 12, 20242 min read
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It may be time to outsource your content writing
Content marketing is an effective way to build your brand and reach your target audience. But many businesses are simply too busy to get...
stan
Aug 2, 20242 min read
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These days you've got to be mobile-friendly
In today's digital age, having a mobile-friendly website is no longer optional but a necessity. The number of people accessing the...
stan
Jul 30, 20242 min read
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A glance at the calendar should spark blog ideas
Some clients complain about their struggles to find a topic to write about for their weekly blogs. That’s understandable, since most of...
stan
Jun 21, 20242 min read
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Setting a foundation for your successful blog
The two most common excuses for not having a blog are a) I don’t have the time to do it and b) I don’t know what to write about. Finding...
stan
Jun 15, 20242 min read
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Help! The newspaper wants to interview me!
Got a call from an Awtrey Media Group clients the other day who was freaked out because their local newspaper wanted to interview them...
stan
Jun 7, 20242 min read
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Do you need to host a press conference?
We had a client ask us a question the other day. It’s the same one that’s been voiced often in the past. And the answer, at least 99.9...
stan
May 30, 20242 min read
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Make sure your unique story gets told -- the right way
There’s a great scene in the television series “Mad Men” where the good people at the Sterling Cooper ad agency are trying to find...

Stan Awtrey
May 20, 20243 min read
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The “It’s My Fault” approach to solving problems
Many yester years ago, when I was a young sportswriter, I covered a high school coach named John B. Sawyer. He was a real character – and...

Stan Awtrey
May 13, 20242 min read
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Consistency matters when it comes to delivering your message
Consistency plays a role in delivering your marketing message. If you’re catering to an elite clientele, you need to be consistent....

Stan Awtrey
May 8, 20242 min read
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First impressions are too powerful to ignore
There’s a universal fear among fathers with daughters. You realize that one day there will be a knock at the door and a young man will be...

Stan Awtrey
May 8, 20242 min read
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Don't get saddled with a boring bio
Is your executive biography boring? When visitors to your website check you out – and you know that happens, right? – do they come away...

Stan Awtrey
May 6, 20242 min read
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Have you taken a look at your website lately?
If your company’s website is not appealing, you’re probably chasing potential clients away. If they find your site – either organically...

Stan Awtrey
Apr 15, 20242 min read
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