You must establish availability parameters with your clients
Have you ever had a client who demanded you always be on call? Doesn’t matter what time of day. Weekends. Holidays. You’ve got to be...
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stan
Aug 22 min
It may be time to outsource your content writing
Content marketing is an effective way to build your brand and reach your target audience. But many businesses are simply too busy to get...
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stan
Jul 302 min
These days you've got to be mobile-friendly
In today's digital age, having a mobile-friendly website is no longer optional but a necessity. The number of people accessing the...
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stan
Jun 212 min
A glance at the calendar should spark blog ideas
Some clients complain about their struggles to find a topic to write about for their weekly blogs. That’s understandable, since most of...
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stan
Jun 152 min
Setting a foundation for your successful blog
The two most common excuses for not having a blog are a) I don’t have the time to do it and b) I don’t know what to write about. Finding...
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stan
Jun 72 min
Help! The newspaper wants to interview me!
Got a call from an Awtrey Media Group clients the other day who was freaked out because their local newspaper wanted to interview them...
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stan
May 302 min
Do you need to host a press conference?
We had a client ask us a question the other day. It’s the same one that’s been voiced often in the past. And the answer, at least 99.9...
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Stan Awtrey
May 203 min
Make sure your unique story gets told -- the right way
There’s a great scene in the television series “Mad Men” where the good people at the Sterling Cooper ad agency are trying to find...
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Stan Awtrey
May 132 min
The “It’s My Fault” approach to solving problems
Many yester years ago, when I was a young sportswriter, I covered a high school coach named John B. Sawyer. He was a real character – and...
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Stan Awtrey
May 82 min
Consistency matters when it comes to delivering your message
Consistency plays a role in delivering your marketing message. If you’re catering to an elite clientele, you need to be consistent....
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Stan Awtrey
May 82 min
First impressions are too powerful to ignore
There’s a universal fear among fathers with daughters. You realize that one day there will be a knock at the door and a young man will be...
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Stan Awtrey
May 62 min
Don't get saddled with a boring bio
Is your executive biography boring? When visitors to your website check you out – and you know that happens, right? – do they come away...
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Stan Awtrey
Apr 152 min
Have you taken a look at your website lately?
If your company’s website is not appealing, you’re probably chasing potential clients away. If they find your site – either organically...
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