It may be time to outsource your content writing

Content marketing is an effective way to build your brand and reach your target audience. But many businesses are simply too busy to get it done.

Many companies, especially small companies, set the goal to write a new blog post each week. It’s like a New Year’s resolution. The first week starts out well, but then life gets in the way, and it becomes a lower priority.

Before long, it gets swept aside and forgotten. Soon your one or two blogs gather dust on your website. The weeks mount and grow … and there are no other blogs to keep them company.

Not only is this ineffective, but it’s also embarrassing.

That’s why you should consider hiring an outside company to create your content marketing for you. Awtrey Media Group handles blog posts and articles, as well as social media posts, that will take the pressure off you and allow you to handle other needs.

A 2022 survey by Ecommerce CEO said that 38 percent of respondents took 2-4 hours to write a blog, while 29 percent took 4-8 hours. Only 19 percent got it done in under two hours.

Is that really a good use of your time?

When you outsource your content writing, you’ll save time and money. And you won’t be bothered with planning, scheduling, editing and uploading the posts on the site.

By farming out the content, you’ll be able to create a consistent, stable schedule. If something urgent arises, you can always make the proper adjustment, but otherwise you know that fresh content is going to hit your site at the same prescribed time.

If the content is created by a professional, it will match your style and keep a consistent message throughout the platform. In the long run it will enable you to build the value of your brand and enhance your reputation as a trusted source.

The end result with consistent content is the improvement of your SEO and your added visibility by Google and other search engines. Eventually you’ll see that the content will attract the customers you want and lead to increased leads and conversions. And you’ll be doing it organically.

The key is to find a company that can provide the proper content. You might ask for a sample of the company’s work to get an idea what they’re capable of. And check out their website to see if they’re posting consistent copy on a regular basis. If not, it’s probably best to run the other way.